We hear people talking about K-Beauty or Korean Beauty, but in reality, what everyone probably already knows or is starting to understand is that it is not just a trend but a phenomenon. And we are talking about a phenomenon since trends come and go, but K-Beauty, originating in South Korea, has managed to create a completely new approach in the field of beauty, managing not only to establish itself but also to be loved by the whole world!
And if it’s the first time you’ve heard or read about K-Beauty, don’t worry at all, because we’ll answer all your questions here!
So before we start talking about the origin and approach of this phenomenon, let’s think about how many times we have used or even come across on a shelf of a beauty product store, a face care mask in cloth or hydrogel form. Yes! I’m sure you’ve seen or used such a mask one afternoon when you returned tired from work to rejuvenate and relax in your living room. And yes, this is a discovery that started in South Korea and since we live in an era where news and trends travel fast, it managed to become a part of our everyday life.
K-Beauty therefore sets new rules in the field of beauty, giving basis not only to products and brands but also to the way we think and define beauty. And beauty according to Koreans means in very simple words: healthy skin. Unlike Western standards where more attention and importance is given to external appearance, K-Beauty considers skin care and overall health more important. Based on the above approach, they managed to create unique products with natural yet effective formulas that stand out visually thanks to their simple and minimalist packaging.
Some of their most popular ingredients are green tea, ginseng, and rice water, and some of the most common K-Beauty habits include double face cleansing, first with a makeup remover and then with your skin-friendly cleanser soap and sheet masks.
So if we think about it, the philosophy that beauty comes from within and by choosing to take care of both our skin and our health, we can get our desired look by completing it with a very light make-up, we would say that only winners will we were!
This is why K-Beauty cannot be characterized as just a trend. 😉
At Plan K. Beauty, with a common philosophy, we select and bring to you products that are safe, designed with care and enriched with highly beneficial active ingredients from South Korea for you to enjoy your own beauty ritual and achieve together what is defined by the saying , the real beauty, comes from within us.